Kids Again

Very few advertisemens can vlaim a higher purpose than pure sales. Considering that the job which actually pays me – vice my academic love for the study of political violence – involves knowledge of sales and marketing techniques, I understand the mechanisms behind modern commercials.

And yet,  the Save the Children Syria Campaignstrikes me as amazing – it offers an educated glimpse into the toll of warfare on children. And it does more in under three minutes than some books do in 300 pages.

Mind = blown.

If you don’t want to see the ad part, but would love to see how they get the message across, just skip the last ~15 seconds of the clip.

I never imagined myself posting a commercial on this blog, but trust me. It’s worth seeing.

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